Google AdsMeta AdsGA4 / GTM

Google Ads and Meta Ads management that turns budget into pipeline

Setup and ongoing management of paid search and paid social for SaaS, e-commerce and B2B companies in the US, EU and Ukraine. You work directly with the specialist running your account - no account managers in between.

Reply within one business day. No commitment.

Express account auditGoogle Ads · 6 findings
  • Conversions imported from GA4 as "button clicks"Campaigns optimize for clicks, not leads
    fix
  • Phone calls are not trackedCall tracking isn't connected to Google Ads
    fix
  • B2B campaign: 0 impressionsAudience signal narrows reach to nothing
    fix
  • Negative keyword list: 14 termsTypical for the niche: 200+
    expand
  • Ad assets fully populated
    ok
  • Location targeting: presence, not interest
    ok
This is what the free express audit looks like - delivered in writing within one business day.
10 yearsin advertising and marketing
$200K+in managed ad spend
30+Google Ads and Meta projects
3 marketsUS, EU, Ukraine
Selected projects:NaturalTTSPolymetricaGapsy StudioParkovyi Convention CenterDTS

Who this is for

SaaS and software

Trial and demo as separate funnels, brand defense, pricing-page remarketing.

PPC for SaaS →

E-commerce and DTC

Shopping, PMax, Meta catalog campaigns, cart remarketing.

Google Shopping →

B2B services and agencies

Long sales cycles, calls as conversions, filtering out unqualified leads.

Local and lead-gen businesses

Clinics, venues, service businesses: geo targeting, calls, Google Business Profile.

Minimum ad budget is $2,000/mo per platform. Below that, the algorithms don't get enough data to learn, and I can't show you a result worth paying for.

How we work

  1. Express audit

    I review your account, site and tracking and tell you honestly whether it's worth launching.

  2. Strategy

    Goals, budget, campaign structure, audiences, KPIs - in writing.

  3. Tracking before launch

    GA4, GTM, conversions, call tracking. Without this, campaigns optimize blind.

  4. Launch

    Campaigns, ads, creatives, tests. First readable results in 2-3 weeks.

  5. Optimization and reporting

    Weekly account work, Looker Studio dashboard, monthly call.

Step 3 is highlighted on purpose. Most wasted budget I see in audits isn't in the ads - it's in broken conversion tracking.

Case studies

NaturalTTS · EdTech and enterprise SaaS, US

A paid channel for a long-cycle B2B product

Separate funnels for EDU pilots and enterprise demos, brand defense, remarketing to pricing-page visitors.

Result: 1,120 trial signups at $23.8 each and 46 enterprise demo requests at $412 over 4 months, trial-to-paid 7.4%.
Gapsy Studio · design agency selling to US/EU

Lead generation for a services business with international clients

[Task and approach - after details]

Result: [after details]
Polymetrica · industrial IoT, EU

Building paid search from zero in a narrow B2B niche

Multi-market EU targeting, intent-based keyword tiers, lead tracking through the demo form.

Result: [after account review]
All case studies

Why not a big agency, and why not a freelancer

You work with the person running your account

No account managers relaying questions. You message, I answer.

Tracking first, ads second

Most wasted budget I see in audits isn't in the ads - it's in broken conversion tracking. So I fix measurement before scaling spend.

Agency process, not freelancer chaos

Written strategy, accounts owned by you, Looker Studio dashboard, monthly report and call. If you leave, everything stays with you.

Plans and pricing

Start

One platform, first launch

  • Google Ads or Meta Ads
  • Setup + management
  • Monthly report
From $1,000 setup+ from $1,000/mo management

Growth

Two platforms and tracking

  • Google Ads + Meta Ads
  • GA4, GTM, conversion tracking included
  • Bi-weekly report, monthly call
From $1,700 setup+ from $1,500/mo management

Scale

Ad budget from $7,000/mo

  • Two platforms + Shopping / YouTube
  • Weekly reporting
  • Quarterly strategy session
12-15% of ad spendminimum $1,000/mo

Minimum ad budget: $2,000/mo per platform. Full audit $500, credited to your first month. See full pricing

FAQ

How much does Google Ads management cost?

Two parts: my fee (from $1,000 setup and from $1,000/mo management) and your ad spend, paid directly to Google or Meta. Minimum ad budget I take on is $2,000/mo per platform.

How soon will I see results?

First readable data in 2-3 weeks, stable performance in 1-2 months. Anyone promising leads on day two is either lying or counting brand searches.

Google Ads or Meta Ads - which one first?

Google captures existing demand, Meta creates it. For SaaS and B2B I usually start with Google; for DTC and visual products, Meta. The audit tells you which one for your case.

Who owns the ad accounts?

You do. Accounts are created under your business, I get access. If we part ways, you keep everything - history, audiences, data.

Do you work with US and EU companies?

Yes. Most of my current work is for US and EU clients. I work in EET (UTC+2/+3), which overlaps fully with EU business hours and US East Coast mornings.

Why Ukraine-based?

Ten years of running campaigns for US EdTech, EU industrial B2B and Ukrainian brands, at rates well below a US agency retainer. Same process, same tools, direct communication.

Start with a free express audit

Leave your website or ad account - within one business day you'll get a list of what to fix and an honest take on whether it's worth scaling.