Denys Samofan - PPC consultant based in Ukraine, working with US and EU companies

I set up and manage Google Ads and Meta Ads accounts. Denys Ads isn’t an agency with a sales team and account managers - it’s me, plus a small bench of design and development contractors I bring in when a project needs them. You message me, I answer. I run your account. I’m responsible for the result.

How I got here

Ten years ago I started in SEO and link building, and since then I haven’t switched fields so much as widened the stack: SEO, marketing, analytics, Google Ads, Meta. Paid search and paid social came in as a tool for my own products: when the ad budget is your own money, you learn very quickly to look at cost per customer, not clicks. That’s what I sell - not “account setup”, but knowing where the money in advertising actually is, and where it’s being imitated.

Since then: 30+ Google Ads and Meta projects for companies in the US, EU, Ukraine and Brazil, from a local service business to a SaaS selling to American universities. Over $200,000 in managed ad spend.

My own products

Alongside client work I run two products of my own: NaturalTTS, a text-to-speech platform for education and enterprise on the US market, and Polymetrica, industrial IoT monitoring for the EU. I spend my own money on their ads, so every approach I recommend has been tested on my own budget first.

Why a one-person agency

A large agency gives you process but puts an account manager between you and the person doing the work. A freelancer gives you direct contact but often no strategy, no reporting, and nobody to pick up if they disappear. I kept what works from both: direct contact with the specialist, plus a written strategy, a live dashboard, regular reports, a contract, and contractors for what I don’t do myself.

Why Ukraine-based

I work in EET (UTC+2/+3), which overlaps fully with EU business hours and US East Coast mornings. Rates are well below a US or Western European agency retainer, and the tools, process and standards are the same - I’ve been running US and EU accounts for years, not learning on yours.

Principles

1. Tracking first. I don’t launch until I can see leads in the account. Without that it’s not advertising, it’s a lottery.
2. Your account. Everything is created under your business. If you leave, you take everything.
3. I say no. If the budget is too small or the niche won’t pay back, I’ll tell you before we start, not three months in.
4. Numbers, not impressions. A report is cost per lead and how many became revenue - not CTR and reach.

Certifications

Google Ads Search · Display · Shopping · Measurement · Meta Blueprint

How to work with me

Start with a free express audit of your account or site. Within a day you’ll know what’s broken and whether it’s worth launching. Then strategy, tracking, launch, management.

Dnipro, Ukraine. Working remotely with clients in the US and EU. [LinkedIn](https://www.linkedin.com/in/denys-samofan/)