Pricing: Google Ads and Meta Ads setup and management
Two parts: my fee for setup and management, and your ad spend, paid directly to Google or Meta from your card. Both are below.
Plans
| Start | Growth | Scale | |
|---|---|---|---|
| For | First launch, one platform | Companies that need both channels and real tracking | Ad budget above $7,000/mo, multiple products or markets |
| Platforms | Google Ads or Meta Ads | Google Ads + Meta Ads | Google Ads + Meta Ads + Shopping / YouTube |
| Setup | from $1,000 | from $1,700 | from $2,500 |
| Management | from $1,000/mo | from $1,500/mo | 12-15% of spend, minimum $1,000/mo |
| Tracking | Conversions for one platform | GA4, GTM, conversions for both, CAPI, call tracking, CRM import | Everything in Growth + server-side tagging |
| Creatives | Copy, simple static | Copy, static, simple video, designer briefs | Everything in Growth + a creative production calendar |
| Reporting | Dashboard + monthly report | Dashboard + bi-weekly report | Dashboard + weekly report |
| Calls | Monthly | Monthly | Bi-weekly + quarterly strategy session |
| Minimum ad budget | $2,000/mo | $2,000/mo per platform | $7,000/mo |
Standalone services
| Service | Price | Turnaround |
|---|---|---|
| Express account audit | Free | 1 day |
| Full audit, Google Ads or Meta Ads | $500, credited to month one of management | 3-5 days |
| Tracking setup: GA4 + GTM + conversions for one platform | from $600 | 2-4 days |
| Full tracking: both platforms + CAPI + call tracking + CRM import + dashboard | from $1,000 | 4-6 days |
| Server-side tagging | from $800 | 3-5 days |
| Google Shopping: Merchant Center + feed + campaigns | from $1,000 | 7-10 days |
| Landing page on WordPress | from $900 | 7-10 days |
| Consulting, 1 hour | $150 | on request |
How much ad budget to plan for
Not “how much you need for results” - that depends on niche, margins, site and competitors. This is what companies typically start with to get readable data in month one.
| Niche | Google Ads, $/mo | Meta Ads, $/mo |
|---|---|---|
| SaaS, B2B software | 3,000 - 10,000 | 2,000 - 6,000 |
| E-commerce, DTC | 3,000 - 15,000 | 3,000 - 15,000 |
| B2B services, agencies | 2,000 - 6,000 | 2,000 - 4,000 |
| Local and lead-gen businesses | 2,000 - 5,000 | 2,000 - 4,000 |
The lower end is the minimum for campaigns to exit the learning phase. The upper end is typical for a company that already knows its cost per lead and is scaling.
What affects the price
- Number of platforms. Two platforms isn’t double the price - strategy and tracking are shared.
- Campaigns, markets, languages. A store with 20 categories or a SaaS in three countries is a different scope than one service in one city.
- State of tracking. If GA4 and conversions are already right, setup is cheaper. If not, fixing them is part of setup.
- Creatives. Designer and assets on your side - included. Otherwise, production is quoted separately.
- Landing pages. Ads to a page that doesn’t convert are wasted spend. Sometimes the landing page comes first.
Exact price after the express audit - free, one day.
How payment works
- Setup: 100% upfront.
- Management: billed monthly in advance, due by the 5th.
- Ad spend: your card, attached to your account. It never passes through me.
- Invoice from a registered sole proprietor in Ukraine. Wise, PayPal or card. Contract on request.
- Cancel management anytime with two weeks’ notice, no penalties.
Pricing questions
Why not a percentage of spend without a minimum?
Because 10% of $2,000 is $200, and nobody manages an account weekly for that. Percentage pricing makes sense above $7,000/mo, which is where I apply it.
What does “from” mean?
The base scope: one platform, one market, one language, up to 5 campaigns, tracking for one platform. More campaigns, markets or languages costs more. The exact number is in writing before work starts.
Is there a discount for a longer commitment?
10% on management for three months paid upfront.
Can I just book a consultation?
Yes, $150 per hour. Or a full audit if you need a document rather than a conversation.
Do you offer refunds?
Setup: no, once work has started - the deliverable is in your account. Management: cancel anytime with two weeks’ notice.
Are there taxes on top?
No. I invoice as a Ukrainian sole proprietor; prices are final. Your own VAT treatment depends on your country.
Start with a free express audit
Leave your website or ad account - within one business day you'll get a list of what to fix and an honest take on whether it's worth scaling.